Practical guides on Google Ads audit methodology, management pricing, conversion tracking and agency selection. Written for decision-makers and practitioners evaluating Google Ads management.
Each resource answers a distinct question that prospects ask before choosing a Google Ads management partner.
How AppLabx evaluates a Google Ads account: 12 named audit dimensions, a checklist framework, and what the written audit delivers. Covers account architecture, conversion measurement, bidding strategy, search-term waste and competitive landscape.
How Google Ads management fees work: industry pricing models explained neutrally, AppLabx's specific fee structure, what management fees cover, and worked examples using hypothetical spend levels.
A balanced 14-dimension comparison of the three ways to manage Google Ads. Scenarios where each option wins, a decision framework, and criteria for evaluating any management arrangement.
What conversion tracking is, how GA4 events connect to Google Ads, what GTM does, what enhanced conversions are, and the common problems that break bidding algorithm performance.
Answer 20 questions and get your Google Ads Audit Score — a transparent assessment across 12 dimensions. No login required.
Keyword architecture, RSA testing, search-term analysis and weekly negative keyword maintenance.
Asset group structure, brand exclusion, search-theme steering and enhanced conversions.
Hook-first creative briefs, audience layering and honest view-through measurement.
Written audit in 2 business days covering 12 areas with a prioritised action plan.
Two business days, one written document, zero obligation. The audit shows exactly where budget is leaking and what to fix first.
Prefer email? hello@applabx.com
