Conversions you can't trust
Duplicate tags, form loads counted as leads, and offline sales never fed back. The bidding algorithm optimises towards the wrong outcome and does it very efficiently.
Google Ads Management
Stop paying Google to learn what doesn't work
AppLabx runs your Google Ads the way a performance team should — rebuilt account structure, clean conversion tracking, and weekly optimisation against the one number that matters: profitable cost per acquisition.
- You own the account. We work inside your Google Ads account, never a hidden agency one.
- Search, PMax, Shopping, YouTube, Demand Gen — one team, every campaign type.
- Paid and organic planned together — so campaigns are judged on incremental conversions, not clicks you'd have earned anyway.
Written audit back in 2 business days. No obligation, no lock-in contract.
Free · 2-day turnaround
Get your Google Ads audit
We'll show you exactly where budget is leaking and what we'd fix first — before you spend anything with us.
We only use your details to prepare and send the audit. No sequences, no reselling.
Request received
We'll review your account and send the written audit within 2 business days.
Why teams hand us the account
Tracking: GA4, GTM & enhanced conversions
Transparent reporting, your data
Month-to-month after 90 days
SEO + GEO under the same roof
What is AppLabx Google Ads management?
AppLabx Google Ads management is a done-for-you paid search service in which AppLabx builds, runs and optimises a company's Google Ads campaigns — Search, Performance Max, Shopping, YouTube and Demand Gen — inside the client's own Google Ads account. The engagement covers account audit, campaign architecture, keyword and audience strategy, ad creative, conversion tracking, bid and budget management, weekly optimisation and monthly reporting against cost per acquisition and return on ad spend.
Pricing is a management fee of 50% of monthly ad spend, invoiced separately from media, which the client pays to Google directly. Larger engagements may be quoted a custom or blended rate. Engagements run month to month after an initial 90-day period, and the client keeps ownership of the account, its conversion history and its campaign assets at all times. AppLabx also runs SEO and Generative Engine Optimization, so paid and organic search are run as one coordinated strategy — converting search terms from Ads feed the organic and AI-answer programme, and paid campaigns are scaled on incremental conversions rather than on clicks the account would have earned anyway.
The usual story
Most accounts aren't underfunded. They're under-managed.
Four patterns show up in almost every audit we run. If two or more sound familiar, the problem isn't your budget.
Broad match with no guardrails
Search terms drifting into research, jobs and competitor-brand noise. Nobody has mined the report or built the negative lists in months.
Performance Max as a black box
One campaign swallowing the budget, brand traffic quietly claiming the credit, and no asset-group discipline or brand exclusions in place.
Reports that describe, not decide
Clicks and impressions up, revenue flat. A monthly deck full of platform screenshots and no answer to "what are we changing next month?"
What we manage
Every Google campaign type, run by people who've run them before
We don't sell channels separately. We work out where your next profitable customer actually is on Google, then build only the campaigns that reach them — with the tracking and measurement to prove it.
Google Search
Intent-mapped keyword architecture, tight ad groups, RSA testing against real headline data, and search-term analysis with negative lists maintained weekly — not at onboarding and never again.
Performance Max
Asset groups split by margin and audience, brand traffic excluded so incrementality is real, and search-theme steering instead of hoping the machine guesses right.
Shopping & Merchant Center
Feed diagnostics and Merchant Center hygiene first, campaign structure second. Most Shopping problems are feed problems wearing a bidding costume.
YouTube video
Hook-first creative briefs, audience layering that goes beyond in-market lists, and view-through measurement that doesn't over-claim.
Demand Gen
Top-of-funnel demand capture across Discover, Gmail and YouTube feeds, held to a lead-quality standard rather than a cheap-CPC standard.
Remarketing & RLSA
Segmented by intent depth and recency, capped so you don't burn budget re-selling to people who already bought last week.
How it works
Ninety days from audit to a scalable account
No mystery, no ninety-day silence. Here's the sequence every AppLabx Google Ads engagement follows.
Audit
We read the account, the tracking and the competitor auction landscape, then write up exactly where money is leaking and what we'd fix first.
Days 1–5Build
Conversion tracking repaired and value-mapped. Campaign architecture rebuilt around profit drivers. New ad copy, extensions and creative shipped.
Weeks 1–3Optimise
Weekly search term mining, negatives, bid and budget shifts, creative tests, and landing page recommendations we hand you as specific changes.
Ongoing, weeklyScale
Monthly review against target CPA and ROAS, then budget moved into what clears the bar — and pulled out of what doesn't, without a debate.
Monthly
Why AppLabx
Paid, organic and AI search strategy — one conversation, one team
Most brands run Google Ads at one agency and SEO at another. The result is duplicate reporting, competing dashboards and nobody owning the question of where a customer should find you. We plan paid, organic and AI search together — and judge paid spend on what it actually adds.
Incrementality, not duplication
We don't automatically switch ads off on terms you already rank for — organic positions move weekly, and paid protects coverage while SEO catches up. Converting search terms from Ads become content and landing-page briefs for organic, and paid campaigns are scaled on incremental conversions: the customers the ads genuinely added.
Built for AI search too
We run Generative Engine Optimization alongside paid, so you show up in ChatGPT, Perplexity and AI Overviews — where a growing share of research now starts.
No black-box account
Your account, your Merchant Center, your GA4, your data. Manager access only. If you leave, nothing gets held hostage.
What's in every engagement
- Full account and conversion tracking audit
- GA4, Google Tag Manager and enhanced-conversions setup or repair
- Campaign build and ongoing restructuring
- Ad copywriting, extensions and creative direction
- Weekly search-term analysis and negative keyword maintenance
- Bid strategy, budget pacing and seasonality planning
- Merchant Center feed audits for Shopping
- Attribution review and landing-page CRO recommendations
- Competitor auction and messaging monitoring
- Live dashboard plus a monthly written review
- A named strategist you can actually reach
Pricing
One fee. Scales with your spend, not with your surprises.
No setup fee, no per-campaign charges, no percentage skimmed off your media invoice. You pay Google directly for media; we invoice management separately so you can always see both numbers.
Management fee
50%
of monthly ad spend
Billed monthly in advance. Media paid by you, direct to Google, from your own account.
- Every campaign type included — no Search-only tier
- Ad creative and copywriting included
- Tracking, GA4 and GTM work included
- 90-day initial term, then month to month
- You keep the account, the data and the assets
The management fee at typical monthly spend levels.
| Monthly ad spend | Management fee | Total monthly |
|---|---|---|
| US$3,000 | US$1,500 | US$4,500 |
| US$5,000 | US$2,500 | US$7,500 |
| US$10,000 | US$5,000 | US$15,000 |
| US$25,000 | US$12,500 | US$37,500 |
| US$50,000+ | Custom / blended | Quote on the call |
- Minimum recommended spend: US$3,000/month. Below that there's rarely enough conversion volume for the account to learn.
- Larger engagements may be quoted a custom or blended rate on the call.
- Not included: media cost, third-party tool licences, and video production beyond creative direction.
Compare
In-house, freelancer, or AppLabx
All three can work. Here's an honest read on when each one makes sense.
| In-house hire | Freelancer | AppLabx | |
|---|---|---|---|
| Monthly cost | Full salary plus tools, regardless of spend level | Low fixed retainer | Scales with spend; no fixed overhead |
| Breadth of skill | One person's strengths and blind spots | Usually Search-strong, thinner on feeds and video | Search, PMax, Shopping, YouTube, creative and tracking |
| Cross-channel view | Depends who else you've hired | Rarely — paid only | Paid, organic and AI search planned together |
| Continuity risk | They resign, the knowledge leaves | Single point of failure | Team-covered, documented account |
| Best when | Spend is very large and constant | Spend is small and the account is simple | You're scaling and need senior thinking without a senior salary |
FAQ
Questions we get before every engagement
How much does AppLabx charge to manage Google Ads?
Our management fee is 50% of your monthly ad spend. You pay Google directly for media from your own account, and we invoice the management fee separately. Larger engagements may be quoted a custom or blended rate. There is no setup fee and no long lock-in — a 90-day initial term, then month to month.
Who owns the Google Ads account?
You do, always. We work inside your account through manager (MCC) access. If the engagement ends, the account, its conversion history, its audience lists and its campaigns stay with you — nothing is rebuilt from scratch by your next team.
How long before Google Ads produces results?
Search campaigns usually produce their first conversions within days of launch, but a reliable read on cost per acquisition takes roughly 30 to 60 days of data. Performance Max and Demand Gen need a longer learning period — typically four to six weeks — before performance settles enough to judge.
What's the minimum ad spend to work with you?
We work best with brands spending from around US$3,000 per month upwards. Below that there's rarely enough conversion volume for smart bidding to learn, and you're usually better served by a one-off strategy sprint and running it in-house. We'll tell you honestly if that's your situation.
Do you also handle SEO and AI search visibility?
Yes — it's why paid and organic live in one team here. We run SEO and Generative Engine Optimization alongside paid media, so converting search terms from Ads inform your content and landing-page strategy. And we don't automatically switch ads off on terms you rank for — we coordinate coverage and scale paid on incremental conversions, the ones the ads genuinely add.
Will you rebuild my existing account or start fresh?
Whichever the audit says. If your conversion history is clean and the structure is salvageable, we restructure in place to keep the learning. If tracking is broken or the account is built on the wrong foundations, a rebuild in the same account is faster than fighting bad data.
What does reporting look like?
A live dashboard you can open any time, plus a monthly written review that answers three questions: what happened, why, and what we're changing next month. No screenshot decks.
What's included in the free Google Ads audit?
Account structure review, conversion tracking accuracy check (GA4, Google Tag Manager, enhanced conversions), wasted spend found in your search terms, ad relevance and Quality Score analysis, competitor auction insights, and a prioritised list of fixes. Delivered as a written document within two business days, with no obligation to continue.
Next step
Find out what your account is really doing
Two business days, one written document, zero obligation. If the audit says your account is already in good shape, we'll tell you that and you'll have lost nothing.
Prefer email? hello@applabx.com