Account structure
Campaign and ad group hierarchy, match-type distribution, budget allocation across campaigns, and whether the structure reflects actual business priorities — not what was easiest to set up.
Google Ads Audit
Your Google Ads audit — what we check, what you get
AppLabx delivers a written Google Ads audit in 2 business days. We review account structure, conversion tracking accuracy, wasted spend, ad relevance and competitor landscape — then hand you a prioritised fix list with no obligation to continue.
- Conversion tracking check — GA4, Google Tag Manager and enhanced conversions verified for accuracy.
- Wasted spend identified — search terms, broad match drift, brand leakage and competitor noise mapped to actual cost.
- Prioritised action plan — fixes ranked by revenue impact, not by ease of implementation.
Free · 2-day turnaround
Get your Google Ads audit
We'll show you exactly where budget is leaking and what we'd fix first — before you spend anything with us.
We only use your details to prepare and send the audit. No sequences, no reselling.
Request received
We'll review your account and send the written audit within 2 business days.
What is a Google Ads audit?
A Google Ads audit is a structured review of an existing Google Ads account that identifies where budget is being wasted, where conversion tracking is inaccurate, and which structural problems are limiting campaign performance. An audit covers account structure (campaign and ad group hierarchy, match types, budgets), conversion tracking accuracy (GA4 events, Google Tag Manager configuration, enhanced conversions setup), search-term analysis (wasted spend on irrelevant queries, missing negative keywords), ad relevance and Quality Score, and competitor auction insights. The output is a prioritised action plan that tells the account owner exactly what to fix first, in what order, and why — not a generic best-practices checklist.
AppLabx delivers its Google Ads audit as a written document within two business days. The audit is free and carries no obligation to engage AppLabx further. If the account is already well-managed, the audit says so. If there are problems, the document names them and ranks the fixes by likely revenue impact.
What we check
Eight areas the audit covers
Every audit follows the same structure so nothing gets missed. Here is what we review and why each area matters.
Conversion tracking
GA4 event configuration, Google Tag Manager container setup, enhanced conversions implementation, and whether the conversions the bidding algorithm optimises towards actually represent business outcomes.
Search-term analysis
Which queries triggered your ads, how much each cost, which ones produced conversions and which ones burned budget on research, jobs and competitor-brand noise that will never convert.
Quality Score & ad relevance
Expected CTR, ad relevance and landing page experience scores at keyword level — and the structural problems (wrong ad groups, missing landing pages, stale RSAs) that drag them down.
Shopping & Merchant Center
Feed diagnostics, product group structure, query partitioning and whether Shopping problems are actually feed problems wearing a bidding costume.
Bid strategy & budgets
Whether smart bidding is configured on the right conversion action, if budget is allocated to campaigns with actual learning data, and whether seasonality or pacing issues exist.
Competitor auction insights
Who else is appearing in your auctions, how often they outrank you, and whether the competitive landscape has shifted since the account was last restructured.
Creative & extensions
RSA asset performance, ad extension coverage (sitelinks, callouts, structured snippets), and whether ad copy actually matches the search intent it is served against.
Landing page experience
Whether ad clicks land on pages that match the ad promise, load quickly, and present a clear conversion path — or whether the landing page is leaking the traffic the ads paid to acquire.
What you receive
The audit document
Within two business days of your request, you receive a written document — not a sales deck, not a screen share. A structured document you can share with your team, your CFO, or your next agency.
Executive summary
The one-page version: overall account health, the three biggest problems found, and the estimated waste or opportunity in dollar terms. This is what your CFO reads.
Detailed findings by area
Each of the eight audit areas gets its own section with specific evidence — search terms that are wasting spend, conversion actions that are misconfigured, ad groups that are too broad, Quality Score problems traced to root cause.
Prioritised action plan
Every finding includes a recommended fix, ranked by estimated revenue impact — not by how easy it is to implement. Quick wins are labelled, but the priority order reflects what moves the needle.
Competitor landscape
Auction insights data showing who is appearing alongside your ads, how often they outrank you, and where the competitive pressure is strongest — so you know whether the problem is your account or the market.
FAQ
Questions about the free audit
What is included in a free Google Ads audit from AppLabx?
The free audit covers account structure, conversion tracking accuracy (GA4, Google Tag Manager, enhanced conversions), wasted spend in search terms, ad relevance and Quality Score, competitor auction insights, and a prioritised list of fixes. It is delivered as a written document within two business days and there is no obligation to continue.
How long does it take to get the audit?
Two business days from the time we receive your request and read-only access to your Google Ads account. You receive a structured document covering findings, waste identification and a prioritised action plan.
Is the audit really free?
Yes. The audit is genuinely free with no obligation to engage AppLabx further. If your account is already well-managed, we will tell you that. If there are problems, the document names them and tells you exactly what to fix.
Do you need access to our Google Ads account?
Yes — we need read-only manager (MCC) access to conduct a precise audit. This is a standard request in the Google Ads interface and does not grant AppLabx any ability to change campaigns or billing. A surface-level audit based on exported data is possible but less accurate.
Next step
Find out what your account is really doing
Two business days, one written document, zero obligation. If the audit says your account is already in good shape, we'll tell you that and you'll have lost nothing.
Prefer email? hello@applabx.com