Check your Google Ads account health
Answer 20 questions across 12 dimensions — conversion tracking, account structure, bidding, landing pages and more. Get your score instantly. No login required.
- 12 audit dimensions based on the AppLabx methodology
- All scoring in your browser — no data is sent to any server
- Instant results with prioritised next steps
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How this tool works
This tool is based on the same 12-dimension framework AppLabx uses for professional Google Ads audits. The scoring is transparent and deterministic.
12 dimensions
Conversion measurement, account architecture, campaign type coverage, keyword strategy, negative keywords, ad creative, landing pages, search term waste, bidding, competitive landscape, business alignment, and reporting.
Transparent scoring
Each answer maps to a health value between 0 and 100. Dimensions are weighted by importance. The overall score is a weighted average of assessed dimensions — no hidden multipliers.
No account access
This tool never connects to Google Ads. It is entirely a self-assessment based on your answers. It does not inspect your account or replace a professional audit.
Frequently asked questions
How long does the assessment take?
Approximately 2 to 4 minutes. You answer 20 questions across 4 groups. Each group covers a specific area of account health.
What do the score ranges mean?
80-100: Healthy — Your fundamentals are solid.
60-79: Needs attention — Several areas need improvement to prevent waste.
40-59: High risk — Significant gaps are likely costing you money.
0-39: Critical — Your account needs urgent attention in multiple areas.
These are AppLabx diagnostic classifications, not industry benchmarks. They do not imply endorsement by Google.
Can I use this if I am not running Google Ads yet?
Yes. Some questions will be marked "Not applicable" for you, and the tool will adjust accordingly. You will still get a useful assessment of the areas you can prepare before launching campaigns.
Does this tool send my answers to any server?
No. All scoring happens entirely in your browser. No answers, no personal information, and no spending data are sent to any server.
What should I do after getting my score?
Review your top 3 priorities — these are the areas most likely to be wasting your budget. Then, if you want a deeper look, request a free professional audit where AppLabx inspects your actual account data and delivers a written report within 2 business days.
Want a professional audit?
This self-assessment identifies likely issues. A professional audit inspects the actual account data to confirm findings and uncover problems that self-assessment cannot detect.
Prefer email? hello@applabx.com