/* ============================================================
   AppLabx — Google Ads management service landing page
   Light theme, production build.
   ============================================================ */

/* ---------- Design tokens ---------- */
:root{
  --ink:#08201f;
  --ink-2:#2f4a4a;
  --muted:#5c7373;
  --bg:#ffffff;
  --surface:#f4f9f8;
  --surface-2:#eaf4f2;
  --line:#dfecea;
  --line-2:#cfe3e0;
  --teal:#0b7d70;
  --teal-deep:#075a51;
  --teal-bright:#2dd4c8;
  --teal-wash:#e6f6f4;
  --navy:#062421;
  --navy-2:#0a3330;
  --amber:#c2761a;
  --amber-deep:#9a5c0f;
  --amber-wash:#fdf3e5;
  --radius:14px;
  --radius-lg:22px;
  --shadow-sm:0 1px 2px rgba(6,36,33,.06), 0 2px 8px rgba(6,36,33,.04);
  --shadow-md:0 4px 12px rgba(6,36,33,.07), 0 12px 32px rgba(6,36,33,.06);
  --shadow-lg:0 10px 30px rgba(6,36,33,.09), 0 30px 70px rgba(6,36,33,.08);
  --maxw:1160px;
  --font-body:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;
  --font-display:'Plus Jakarta Sans', 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}

/* ---------- Reset & base ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
html,body{overflow-x:clip}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
}
[hidden]{display:none!important}
body{
  margin:0;
  font-family:var(--font-body);
  font-size:17px;
  line-height:1.65;
  color:var(--ink-2);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,svg{max-width:100%;height:auto;display:block}
a{color:var(--teal);text-decoration:none}
a:hover{color:var(--teal-deep)}
h1,h2,h3,h4{font-family:var(--font-display);color:var(--ink);margin:0 0 .5em;line-height:1.2;letter-spacing:-.02em;font-weight:700}
h1{font-size:clamp(2.15rem,1.35rem + 3.4vw,3.85rem);font-weight:800;letter-spacing:-.035em}
h2{font-size:clamp(1.7rem,1.2rem + 2.1vw,2.65rem);letter-spacing:-.03em}
h3{font-size:clamp(1.12rem,1rem + .5vw,1.35rem)}
p{margin:0 0 1.1em}
ul{margin:0 0 1.1em;padding-left:1.15em}
li{margin-bottom:.45em}
strong{color:var(--ink);font-weight:600}

:focus-visible{outline:3px solid var(--teal-bright);outline-offset:3px;border-radius:6px}

.skip{position:absolute;left:-9999px;top:0;background:var(--teal);color:#fff;padding:12px 20px;z-index:999;border-radius:0 0 10px 0;font-weight:600}
.skip:focus{left:0;color:#fff}

/* keep anchor targets clear of the sticky header */
[id]{scroll-margin-top:88px}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.section{padding:clamp(60px,7vw,104px) 0}
.section--tight{padding:clamp(48px,5vw,72px) 0}
.section--surface{background:var(--surface);border-block:1px solid var(--line)}

.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.75rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--teal-deep);background:var(--teal-wash);
  padding:7px 14px;border-radius:999px;margin-bottom:20px;
  border:1px solid var(--line-2);
}
.lede{font-size:clamp(1.02rem,.96rem + .3vw,1.2rem);color:var(--muted);max-width:64ch}
.head{max-width:760px;margin-bottom:clamp(36px,4vw,56px)}
.head--center{margin-inline:auto;text-align:center}
.head--center .lede{margin-inline:auto}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:var(--font-body);font-size:.97rem;font-weight:600;
  padding:14px 26px;border-radius:11px;border:1.5px solid transparent;
  cursor:pointer;transition:transform .16s ease, box-shadow .16s ease, background .16s ease, color .16s ease;
  text-align:center;line-height:1.2;
}
.btn:hover{transform:translateY(-1px)}
.btn--primary{background:var(--teal);color:#fff;box-shadow:0 2px 6px rgba(11,125,112,.24), 0 10px 24px rgba(11,125,112,.18)}
.btn--primary:hover{background:var(--teal-deep);color:#fff;box-shadow:0 4px 10px rgba(11,125,112,.3), 0 16px 34px rgba(11,125,112,.22)}
.btn--ghost{background:#fff;color:var(--ink);border-color:var(--line-2);box-shadow:var(--shadow-sm)}
.btn--ghost:hover{border-color:var(--teal);color:var(--teal-deep)}
.btn--onDark{background:var(--teal-bright);color:#052e2a}
.btn--onDark:hover{background:#5ee3d9;color:#052e2a}
.btn--outlineDark{background:transparent;color:#fff;border-color:rgba(255,255,255,.28)}
.btn--outlineDark:hover{border-color:var(--teal-bright);color:var(--teal-bright)}
.btn--lg{padding:16px 32px;font-size:1.02rem}
.btn--block{width:100%}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}

/* ---------- Header ---------- */
.header{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.88);backdrop-filter:saturate(180%) blur(14px);
  border-bottom:1px solid var(--line);
}
.header__inner{display:flex;align-items:center;gap:28px;height:70px}
.logo{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:800;font-size:1.22rem;color:var(--ink);letter-spacing:-.03em}
.logo:hover{color:var(--ink)}
.logo__mark{width:32px;height:32px;flex:0 0 32px;border-radius:9px;background:linear-gradient(140deg,var(--teal) 0%,var(--teal-deep) 100%);display:grid;place-items:center}
.nav{display:flex;gap:26px;margin-left:auto;align-items:center}
.nav a{color:var(--ink-2);font-size:.93rem;font-weight:500}
.nav a:hover{color:var(--teal-deep)}
.header__cta{display:flex;gap:10px;align-items:center}
@media (max-width:940px){.nav{display:none}}
@media (max-width:560px){.header__cta .btn--ghost{display:none}}
@media (max-width:400px){
  .wrap{padding:0 16px}
  .header__inner{gap:14px}
  .header__cta .btn{padding:12px 16px;font-size:.9rem}
}

/* ---------- Hero ---------- */
.hero{
  position:relative;overflow:hidden;
  background:
    radial-gradient(900px 420px at 78% -8%, rgba(45,212,200,.16), transparent 62%),
    radial-gradient(700px 380px at 8% 4%, rgba(11,125,112,.09), transparent 60%),
    var(--bg);
  padding:clamp(56px,6.5vw,92px) 0 clamp(52px,6vw,84px);
  border-bottom:1px solid var(--line);
}
.hero__grid{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(32px,4vw,64px);align-items:start}
@media (max-width:920px){.hero__grid{grid-template-columns:1fr;gap:40px}}
.hero h1{margin-bottom:20px;font-size:clamp(2.1rem,1.4rem + 2.6vw,3.3rem);text-wrap:balance}
.hero h1 .hl{
  background:linear-gradient(180deg,transparent 62%, rgba(45,212,200,.42) 62%);
  padding:0 2px;
  -webkit-box-decoration-break:clone;box-decoration-break:clone;
}
.hero__sub{font-size:clamp(1.05rem,.98rem + .35vw,1.25rem);color:var(--muted);max-width:56ch;margin-bottom:28px}
.hero__points{list-style:none;padding:0;margin:0 0 30px;display:grid;gap:11px}
.hero__points li{display:flex;gap:11px;align-items:flex-start;font-size:.99rem;color:var(--ink-2);margin:0}
.tick{flex:0 0 21px;width:21px;height:21px;border-radius:50%;background:var(--teal-wash);display:grid;place-items:center;margin-top:2px}
.tick svg{width:11px;height:11px}
.hero__note{font-size:.86rem;color:var(--muted);margin:16px 0 0}

/* Trust bar */
.trust{margin-top:clamp(44px,5vw,64px);padding-top:30px;border-top:1px solid var(--line)}
.trust__label{font-size:.76rem;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:18px}
.trust__row{display:flex;flex-wrap:wrap;gap:14px 34px;align-items:center}
.trust__item{display:flex;align-items:center;gap:9px;font-size:.9rem;font-weight:600;color:var(--ink-2)}
.trust__item svg{width:17px;height:17px;flex:0 0 17px;color:var(--teal)}

/* ---------- Lead form card ---------- */
.formcard{
  background:#fff;border:1px solid var(--line-2);border-radius:var(--radius-lg);
  padding:clamp(24px,2.6vw,32px);box-shadow:var(--shadow-lg);
}
.formcard__badge{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--amber-deep);background:var(--amber-wash);padding:6px 12px;border-radius:999px;margin-bottom:14px}
.formcard h2{font-size:1.42rem;margin-bottom:8px}
.formcard__sub{font-size:.93rem;color:var(--muted);margin-bottom:22px}
.field{margin-bottom:14px}
.field label{display:block;font-size:.82rem;font-weight:600;color:var(--ink);margin-bottom:6px}
.field input,.field select{
  width:100%;font-family:var(--font-body);font-size:.95rem;color:var(--ink);
  padding:12px 14px;border:1.5px solid var(--line-2);border-radius:10px;background:#fdfefe;
  transition:border-color .15s ease, box-shadow .15s ease;
}
.field input:focus,.field select:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px rgba(11,125,112,.13)}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath d='M1 1.5 6 6.5l5-5' stroke='%235c7373' stroke-width='1.6' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;background-size:12px;padding-right:38px}
.formcard__status{font-size:.86rem;color:var(--amber);margin:12px 0 0;line-height:1.5}
.formcard__fine{font-size:.78rem;color:var(--muted);margin:12px 0 0;text-align:center;line-height:1.5}
.form-success{text-align:center;padding:20px 0}
.form-success svg{width:46px;height:46px;margin:0 auto 14px;color:var(--teal)}
.form-success h3{margin-bottom:6px}
.form-success p{font-size:.93rem;color:var(--muted);margin:0}
/* honeypot — invisible to users, invisible to bots */
.hp{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;overflow:hidden!important}

/* ---------- Answer block (GEO) ---------- */
.answer-block{
  background:#fff;border:1px solid var(--line-2);border-left:4px solid var(--teal);
  border-radius:0 var(--radius) var(--radius) 0;padding:clamp(22px,2.4vw,30px) clamp(24px,2.6vw,34px);
  box-shadow:var(--shadow-sm);max-width:900px;
}
.answer-block h2{font-size:1.32rem;margin-bottom:12px}
.answer-block p{font-size:1.03rem;color:var(--ink-2);margin-bottom:0}
.answer-block p + p{margin-top:.85em}

/* ---------- Grids & cards ---------- */
.grid{display:grid;gap:20px}
.grid--3{grid-template-columns:repeat(3,1fr)}
.grid--2{grid-template-columns:repeat(2,1fr)}
.grid--4{grid-template-columns:repeat(4,1fr)}
@media (max-width:980px){.grid--3,.grid--4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:660px){.grid--2,.grid--3,.grid--4{grid-template-columns:1fr}}

.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 24px;box-shadow:var(--shadow-sm);
  transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease;
}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--line-2)}
.card h3{margin-bottom:8px}
.card p{font-size:.94rem;color:var(--muted);margin-bottom:0}
.card__icon{width:42px;height:42px;border-radius:11px;background:var(--teal-wash);display:grid;place-items:center;margin-bottom:16px;border:1px solid var(--line-2)}
.card__icon svg{width:20px;height:20px;color:var(--teal-deep)}
.card__tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:14px}
.tag{font-size:.74rem;font-weight:600;color:var(--teal-deep);background:var(--teal-wash);padding:4px 10px;border-radius:6px}

/* Problem cards */
.card--problem{border-left:3px solid #d8b48a;background:#fffdfa}
.card--problem .card__icon{background:var(--amber-wash);border-color:#f0e0c8}
.card--problem .card__icon svg{color:var(--amber)}

/* ---------- Process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:step}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.step{
  position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 22px 24px;box-shadow:var(--shadow-sm);
}
.step__num{
  width:34px;height:34px;border-radius:9px;
  background:var(--navy);color:var(--teal-bright);
  font-family:var(--font-display);font-weight:700;font-size:.95rem;
  display:grid;place-items:center;margin-bottom:15px;
}
.step h3{font-size:1.08rem;margin-bottom:7px}
.step p{font-size:.92rem;color:var(--muted);margin-bottom:0}
.step__time{display:inline-block;margin-top:13px;font-size:.75rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--teal-deep)}

/* ---------- Pricing ---------- */
.pricing{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(26px,3vw,44px);align-items:start}
@media (max-width:900px){.pricing{grid-template-columns:minmax(0,1fr)}}
.pricebox{
  background:linear-gradient(165deg,var(--navy) 0%, var(--navy-2) 100%);
  border-radius:var(--radius-lg);padding:clamp(28px,3vw,38px);color:#c7ded9;
  box-shadow:var(--shadow-lg);
}
.pricebox__eyebrow{font-size:.75rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--teal-bright);margin-bottom:16px}
.pricebox__fee{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap;margin-bottom:6px}
.pricebox__num{font-family:var(--font-display);font-size:clamp(3rem,2.2rem + 3vw,4.6rem);font-weight:800;color:#fff;line-height:.95;letter-spacing:-.04em}
.pricebox__of{font-size:1.02rem;color:#9fc2bd;font-weight:500}
.pricebox__desc{font-size:.95rem;color:#9fc2bd;margin:14px 0 24px}
.pricebox ul{list-style:none;padding:0;margin:0 0 26px;display:grid;gap:11px}
.pricebox li{display:flex;gap:11px;align-items:flex-start;font-size:.94rem;color:#c7ded9;margin:0}
.tick--dark{background:rgba(45,212,200,.15)}
.tick--dark svg{color:var(--teal-bright)}
.pricebox__hr{height:1px;background:rgba(255,255,255,.12);margin:0 0 22px;border:0}

.priceTable{width:100%;border-collapse:separate;border-spacing:0;font-size:.94rem;background:#fff;border:1px solid var(--line-2);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm)}
.tablenote{font-size:.82rem;color:var(--muted);margin:0 0 12px}
.priceTable th,.priceTable td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line)}
.priceTable thead th{background:var(--surface-2);font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);font-weight:700}
.priceTable tbody tr:last-child th,.priceTable tbody tr:last-child td{border-bottom:0}
.priceTable tbody th{font-weight:600;color:var(--ink)}
.priceTable td:last-child{font-weight:600;color:var(--teal-deep)}
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}
.pricenote{font-size:.85rem;color:var(--muted);margin-top:16px;padding-left:0}
.pricenote li{margin-bottom:7px}

/* ---------- Comparison ---------- */
.compare{width:100%;border-collapse:separate;border-spacing:0;font-size:.94rem;min-width:640px;background:#fff;border:1px solid var(--line-2);border-radius:var(--radius);overflow:hidden}
.compare th,.compare td{padding:15px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{background:var(--surface-2);font-size:.8rem;letter-spacing:.05em;text-transform:uppercase;font-weight:700;color:var(--ink)}
.compare thead th:last-child{background:var(--teal-wash);color:var(--teal-deep)}
.compare tbody th{font-weight:600;color:var(--ink);width:26%}
.compare td:last-child{background:#f7fcfb;color:var(--ink)}
.compare tbody tr:last-child th,.compare tbody tr:last-child td{border-bottom:0}

/* ---------- Deliverables list ---------- */
.subhead-block{margin:clamp(46px,5vw,68px) 0 26px;max-width:none}
.subhead-block h3{font-size:1.25rem;margin-bottom:4px}
.deliverables{display:grid;grid-template-columns:repeat(2,1fr);gap:0 40px;list-style:none;padding:0;margin:0}
@media (max-width:700px){.deliverables{grid-template-columns:1fr}}
.deliverables li{display:flex;gap:12px;align-items:flex-start;padding:14px 0;border-bottom:1px solid var(--line);font-size:.95rem;margin:0}
.deliverables li:last-child{border-bottom:0}

/* ---------- FAQ ---------- */
.faq{max-width:820px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;margin-bottom:12px;box-shadow:var(--shadow-sm);overflow:hidden}
.faq details[open]{border-color:var(--line-2)}
.faq summary{
  cursor:pointer;list-style:none;padding:19px 54px 19px 22px;position:relative;
  font-family:var(--font-display);font-weight:700;font-size:1.02rem;color:var(--ink);line-height:1.4;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"";position:absolute;right:22px;top:50%;width:11px;height:11px;
  border-right:2px solid var(--teal);border-bottom:2px solid var(--teal);
  transform:translateY(-70%) rotate(45deg);transition:transform .2s ease;
}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq summary:hover{color:var(--teal-deep)}
.faq-answer{padding:0 22px 20px;font-size:.96rem;color:var(--muted)}
.faq-answer p:last-child{margin-bottom:0}

/* ---------- Final CTA ---------- */
.finalcta{
  background:
    radial-gradient(800px 380px at 20% 0%, rgba(45,212,200,.14), transparent 60%),
    linear-gradient(160deg,var(--navy) 0%, #041a18 100%);
  border-radius:var(--radius-lg);padding:clamp(38px,4.5vw,64px);text-align:center;color:#c7ded9;
}
.finalcta h2{color:#fff;margin-bottom:14px;max-width:22ch;margin-inline:auto}
.finalcta .lede{color:#9fc2bd;margin:0 auto 30px;max-width:56ch}
.finalcta .eyebrow{color:var(--teal-bright);background:rgba(45,212,200,.12);border-color:rgba(45,212,200,.24)}
.finalcta .btn-row{justify-content:center}
.finalcta__fine{font-size:.85rem;color:#7fa8a3;margin:24px 0 0}
.finalcta__fine a{color:#2dd4c8}
.finalcta__fine a:hover{color:#5ee3d9}

/* ---------- Footer ---------- */
.footer{background:var(--surface);border-top:1px solid var(--line);padding:52px 0 32px;font-size:.9rem}
.footer__grid{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:32px;margin-bottom:36px}
@media (max-width:820px){.footer__grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.footer__grid{grid-template-columns:1fr}}
.footer h4{font-family:var(--font-body);font-size:.78rem;letter-spacing:.11em;text-transform:uppercase;color:var(--ink);margin-bottom:14px;font-weight:700}
.footer ul{list-style:none;padding:0;margin:0}
.footer li{margin-bottom:9px}
.footer a{color:var(--muted)}
.footer a:hover{color:var(--teal-deep)}
.footer__about{color:var(--muted);font-size:.9rem;max-width:36ch;margin:14px 0 0}
.footer__bottom{border-top:1px solid var(--line-2);padding-top:22px;display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;color:var(--muted);font-size:.85rem}

/* ---------- Sticky mobile CTA ---------- */
.stickycta{
  position:fixed;left:0;right:0;bottom:0;z-index:90;display:none;
  background:rgba(255,255,255,.97);backdrop-filter:saturate(180%) blur(10px);
  border-top:1px solid var(--line-2);box-shadow:0 -8px 24px rgba(6,36,33,.08);
  padding:10px 16px calc(10px + env(safe-area-inset-bottom));
}
.stickycta .btn{min-height:52px}
@media (max-width:768px){
  .stickycta{display:block}
  body{padding-bottom:86px}
}

/* ---------- Reveal on scroll ---------- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .5s ease, transform .5s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}}